Is the brief right? Do we really need a brief? Is it time to start questioning the traditional way of starting a project?
15th July 2013
25 minutes, that’s not enough time! Can we really create great work in just 25 minutes?
4th July 2013
When creating new innovative products one problem which comes up time and time again is how to go about testing the idea.
22nd May 2013
Why are we here? We sometimes ask this question when we first meet a new client, or we are about to kick start a new project.
25th April 2013
One thing I hear a lot when talking to clients both old and new is the word ‘cool’. They always want something cool, something really innovative.
7th March 2013
Design-in-browser has been around for a while but with little adoption. Is it time to start taking it seriously? Can it really help us get quicker and become less wasteful?
28th February 2013
Are designers focusing too much on perfection? Are they becoming the bottleneck? Are they preventing valuable customer feedback?
13th February 2013